Standard SEO advice is to
keep the site architecture as flat as possible, to minimize clicks from
the home page to important content. Do not go off the deep end, though;
too many links on a page are not good for search engines either.
Writing for humans is just
the first part of your SEO strategy and one that works with our next
tactic, namely giving visitors what they want. As well as great quality
content you need a website that is easy to use and provides a great user
experience - in other words, don't make your visitors think. If your
website is hard to navigate, information is difficult to find or the
design is too busy then visitors are unlikely to stick around no matter
how well written your content is. To get you started on
your SEO strategy development, here is a little background to
understand how search engines, such as Google, use metrics to rank
organic search website placements. Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. Search engines like aged domains, and give them more authority over newer sites.
Why your digital marketing strategy should centre around Google algorithms
Having a news section on
your site is a really good idea. It gives you the opportunity to fit
in lots of keywords and it means you are regularly updating your website
(which the search engines look favourably on). Having a blog on your
site is good for the same reasons; plus if you are focusing on specific
keywords you can write a post around them. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Other than being great engagement drivers, visually compelling info-graphics earn high quality editorial links from high quality, relevant sites. Generally speaking, the more QUALITY
websites that link to you, the better. More website links bring more
traffic, and that helps boost your web traffic. More importantly, Google
counts every link to your website as a vote of sorts. If you get a lot
of good "votes" from other relevant and reputable websites, Google will
reward you with higher rankings in the search engine results and you'll
get even more visibility and traffic. Google generates far more traffic
than any of the other search engines, including Bing(Microsoft), Yahoo
and all the other search engines combined, so being high on the Google
search engine results is what it's all about! Onsite factors include keywords, title
tags, meta tags, URL structure, and image alt text. How well these
factors are optimized determines where a web page ranks in search
engines
(link is external)
.
Who else wants to be successful with white hat SEO
Instead of searching for running
shoes, a user may search what are the best running shoes for arched
feet? As queries have become more specific, search engines have moved
beyond simply matching keywords to them. Content that is valuable and useful gets shared. Create something people can use right away. How can e-commerce programs and incentives build a stronger customer base and overcome consumer concerns at the same time? SEO in Snaith is here. In addition to penalizing sites
for using inappropriate optimization techniques, they've simultaneously
enhanced the search experience for those browsing the web. Their algorithmic Panda filter is
designed specifically to target pages and sites with thin content and
therefore reward those with more comprehensive, helpful and exclusive
content.
Find a simple guide to splogs and read up about it
Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "Make note of the unique characteristics on-page and in the source." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Review sites should also be
considered in link building campaigns. These are the sites where your
customers write about their experience with your products/services. Is it bringing you more eyeballs on your website and clients buying your products/services? Again, start by disabling JavaScript before accessing your website. Keywords should appear in important
on-page elements like the page title, heading, image alt text, and
naturally throughout the page copy, but you should still be sure to
craft each of these items for humans, not search engines
Enhance your CTR and user experience
Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. For example, if your product page is thin, you can add unique content in the form of a detailed explanation. When writing SEO content, you
need to consider what people are searching for and include keywords
that are commonly searched and relevant to your business and industry.
You need to migrate your
website from one host to another, or one platform to another, even to a
fresh domain. Website migrations are one of the most complicated
aspects of any SEO campaign. GRPs provide the advertiser with a better idea of the odds that members of the target audience actually viewed the content.
The RSS feeds mystery revealed
301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. The goal of negative SEO
is to lower the rankings of competitor websites. This, they believe,
will subsequently elevates their own rankings once the competition is
out of the way. People don't read online; they scan to save time. The best metric you can
use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives
you an idea of the strength of a link from that website. Although these citations are indeed
helpful across the board, they are particularly useful in enhancing
your Search Results in the Search Engines' maps and geo-location
rankings.